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Pharmaceutical content marketing provides an opportunity for pharmaceutical companies to provide patients and physicians with educational information. To reach patients, pharmaceutical companies need to promote their message in the right places. Posting content is an ideal way to generate awareness about their services as it allows companies to reach a large audience quickly and easily. This is part of a broader strategy known as a “pharmaceutical content marketing strategy.” Read on to learn more about the importance of a content marketing strategy, types, challenges and how you can get started today!       Why Is a Content Strategy Important for Pharma Marketers? The pharmaceutical industry is one of the most heavily regulated industries globally. This means that pharmaceutical marketers have to be extra careful about the content they create and distribute. Content must be credible and thoroughly fact-checked, making it time consuming and difficult to speak to industry trends or the